Fresh Perspectives

Halitube promotes PRO skate to the Asian Community

Halitube helps famous skateboard business 

PRO Skate is the oldest skateboard store in Canada. They wanted to connect with different cultures and communities to promote their brand and products. They asked Halitube for help reaching out to the Asian community in Halifax. 

 

Design

Skateboard culture is very different from what most Asian are used to, and we are here to help educate this potential market for PRO Skate.

Production

We use the power of digital content, to present, deliver and highlight businesses for our audiences.

Community

The community is fresh and new to the world of skateboarding, this campaign has received many positive feedbacks because of that.

 
 
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What We Did

Halitube produced a full campaign on PRO Skate

We produced an episode on the PRO Skate store on our popular Halitube YouTube Channel. We did a full tour of the store and told the story of the brand, its values, and merchandise. 

Halitube collaborated with PRO Skate to produce a T-shirt featuring both brands. They were used in a giveaway to our audiences.

We also produced content on PRO Skate in our Halitube Magazine, to showcase its uniqueness. This was accompanied by a campaign on the Asian social media channel WeChat which featured an article on the business, reaching the young Asian community.

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From digital to print, we got them all.

With PRO Skate Shop, we have created a chain of content, from digital videos and photos to our printed magazines and collaborated T-shirts, we were so excited to deliver this campaign to the community.

  • One episode of Halitube

  • One complimentary Halitube WeChat article

  • Stills from the set

  • Behind the scene photography

  • Halitube Magazine 2019 single page

  • PRO Skates x Halitube T-Shirt

 
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The Result

Big Response to PRO Skates

The campaign produced more than 4,000+ impressions over WeChat and YouTube channels. Content on the business was also distributed in 3,000 copies of the Halitube Magazine which reached all of the Maritime provinces. 

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Less people.
Big impacts.

 
 
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