Halitube promotes Nocturne festival in Nova Scotia

Halitube educates the Chinese community about Nocturne

Nocturne is a night of art, music, and performance in Halifax.  However, the local Chinese community has never really understood the event and its purpose. Halitube partnered with The Coast to present Nocturne to the community and explain what the event is all about to help new Canadians enjoy this Nocturne, 

 

Design

Nocturne has been in Halifax for many years, however, it remained a mysterious event/festival to the Chinese community, and we designed an episode to help reveal the secret.

Production

We use the power of digital content, to present, deliver and highlight businesses for our audiences, showcase the event with in-person explanation.

Community

Nocturne aimed to amplify the theme and voices of people through arts, and the power of community. We are glad to hear more people volunteer in the event in the next few years.

 
 
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What We Did


Halitube produced video episode on Nocturne as a cultural destination for Asians

In 2019, we created an episode of Halitube to highlight the Nocturne a group of Chinese friends enjoying the exhibitions and moving through the festival venues. It was developed primarily as a “throw-back “ event, which would be used to market the festival the following year. It was shown in 2020 to promote the festival and latest exhibitions.

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The immersive experience of Nocturne

We have created several content for the “throwback” style promotion of Nocturne:

  • One episode of Halitube on both WeChat and YouTube

  • One complimentary Halitube WeChat article

 
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The Result


Video and article generate a big response from Asian Nova Scotians

The Halitube Nocturne episode ran on Youtube with a complimentary article on the event featured on the Asian social media channel WeChat.

The campaign produced 3,100 + impressions across these two channels and introduce Nocturne to a diverse audience in Halifax.

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Less people.
Big impacts.

 
 
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