Fresh Perspectives

Halitube promotes Spring Break to new Canadians

Halitube designs March Break for diverse families 

Spring Break - or March Break as it is known - is a big family holiday in Nova Scotia.  We wanted to expand this experience to help new Canadian families discover the possibilities and things to do in Nova Scotia over the one-week break.

 

Design

The amount of new Canadian families entering Nova Scotia is booming, and these families deserves a great spring break, with their love ones.

Production

We use the power of digital content, to present, deliver and highlight businesses for our audiences.

Community

We are excited to introduce what’s excited and exhilarating to do for Asian families who just settled down in Nova Scotia.

 
 
Blue_001.png
 

—
What We Did

Halitube produces a video episode of a March Break adventure 

Halitube partnered with a Nova Scotian family and invited them on a two-day, one-night adventure in Nova Scotia. The family enjoyed city tours, dining experiences, and hotel room features. The Halitube episode documents the March Break experience, and features packages offered by hotels, dining meals, and visiting suggestions made by Tourism NS.

Blue_014.png

A full package to showcase Halifax in Spring Break.

  • A Halitube episode showcasing the families’ day during March Break

  • Professional photography works for promotional usage

  • WeChat article that highlights things to do during March Break

 
Blue_004.png
 

—
The Result

Halitube shows an immigrant family how March Break is done in Nova Scotia

The WeChat article and Halitube episode generated interest from 4,000 people following those channels. Other immigrant families reached out to our editors for suggestions on hotels, restaurants, and family-friendly activities in Nova Scotia.

Blue_014.png

Less people.
Big impacts.

 
 
Blue_007.jpg