Fresh Perspectives

Halitube promotes Luckett Vineyards & Nova Scotia wines

Halitube explores Luckett’s through the eyes of Asian customers 

Luckett Vineyard is a famous vineyard in Nova Scotia, along with its British red phone booth, amazing wines and food served in a charming outdoor setting overlooking the beautiful Annapolis Valley

The vineyard was not well known amongst the Chinese and Asian communities in Nova Scotia.

The vineyard wanted to reach out to these communities so Halitube offered to help.

 

Design

From brand culture to its’ product, the HALITUBE team has helped the Luckett Vineyard to introduced itself to a new community.

Production

We use the power of digital content, to present, deliver and highlight businesses for our audiences.

Community

We helped the brand to raise awareness with its’ signature red phone booth , and their outstanding products.

 
 
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What We Did

Halitube produced a full campaign on Luckett Vineyard

We created a tour at the Luckett Vineyard, presenting the history of the business, and telling the brand story of Pete who immigrated from the UK and started Pete’s Fruitique.  The tour featured Asian visitors sampling Pete’s products at its wine bar, learning about the Nova Scotia wine industry, and getting their photos taken at the iconic red phone booth in the middle of the vineyard. 

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The brand with a good taste.

We produced a Halitube episode in Mandarin for our YouTube channel. We promoted this video with a WeChat article explaining the tour. The program included a giveaway of three bottles of wine and more giveaways of products sold at the vineyard.

  • One episode of Halitube on both WeChat and YouTube

  • One complimentary Halitube WeChat article

  • Giveaways for audiences

 
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The Result

Video and article generated interest in NS wines  from Asian Nova Scotians

The Luckett Vineyard campaign introduced the Asian community to an authentic Nova Scotian experience and product. Our visitors loved the wine, and most of all the welcome they received at Lucketts. 

Total tractions amounted to more than 3,500 on YouTube and WeChat.

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Less people.
Big impacts.

 
 
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