Instagram Voting Campaign
Halitube created the "Instagram Control My Day" Campaign
We announced a series of Instagram-voting posts. Participants voted in the poll, choosing which stores and shopping activities they wanted to take part in. In the voting, shoppers choose what they would eat in the food court and what they were going to wear back to school. After 15 mins, the results of each vote were announced. Campaign participants took part in the activity that won the vote.
Participating Chinese audiences attracted by the Halitube campaign received a $5 gift card at the HSC customer service desk. Supply was limited.
We produced one episode on Halitube to show the Chinese students participating in the campaign at HSC. One article was produced on the WeChat platform to promote the campaign WeChat in-time reposting Instagram stories.