Halitube promotes Dine Around Halifax

Halitube diverse community to Dine Around experience

The Dine Around Halifax is a foodie's feast in Halifax each year. Dine Around is a month-long event to celebrate Halifax's innovative culinary scene with specially-curated menus available only during Dine Around. 

Facing the challenges of the pandemic, Discover Halifax, Develop NS and Tourism NS approached Halitube to help them attract Haligonians and tourists back to local restaurants. The Dine Around program wanted to expand its audience into diverse communities. This is where Halitube came in.

 

Design

With the option of dining in reopens, the tourism and hospitality industry was in urgent need of customers, and we have helped with this special collaboraion.

Production

We use the power of digital content, to present, deliver and highlight businesses for our audiences, suggesting few of the best products from the event.

Community

Dine Around Halifax has been around in the city for years. However, it was not picked up by the major part of the community until the episode was aired.

 
 
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What We Did


Halitube produces a video episode on its popular channel

Halitube took part in the Tourism NS influencer programs and produced a video episode for the Halitube YouTube channel. The video follows diners around Halifax as they sampled food and drinks from participating restaurants and hotels.  

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How to experience Dine Around Halifax

The video featured Gahan House in Nova Centre, Stubborn Goat Gastro Pub, and Four Points by Sheraton. Halitube also produced professional photographs documenting the hospitality experience of the influencers enjoying the Dine Around Halifax program.

We also wrote an article on the Halitube WeChat platform to promote the event to Asian diners and foodies.

 
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The Result


Halitube shows a successful Dine Around program in action

Halitube shared the Dine Around Halifax experience with more than 4000 followers over YouTube and WeChat platforms. 

More than three dozen followers in our audience reached out to us regarding Dine Around restaurants featured in our coverage. 

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Less people.
Big impacts.

 
 
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